The story behind IconFlowLabs
The icon generator didn’t come from theory — it started from a real challenge: KitchenWhizz, our cooking app. We needed over 2,500 food icons plus extras for allergies and diets. Doing it manually? Impossible. So we built the tool we always wished existed.
Where it all started
In KitchenWhizz, every recipe, product and allergy required an icon. We quickly realized that designing thousands of icons by hand wasn’t just difficult — it was completely unrealistic.
So we built our own solution: an AI-powered icon generator. What began as an internal time-saving tool soon became the seed of IconFlowLabs.
Today, this same technology helps creators, developers, designers and entrepreneurs around the world generate consistent visuals in minutes — effortlessly, stress-free and without design skills.
From problem to product
Today, IconFlowLabs enables anyone — designers, developers, entrepreneurs or creators — to produce fast, consistent, production-ready icons. What started as an internal helper tool is now a complete platform used in dozens of real-world scenarios.
Born inside KitchenWhizz
It began when we needed to create over 2,500 icons representing ingredients, diets, allergies and cooking actions. After days of trying to maintain impossible consistency manually, we built an internal generator — the first prototype of IconFlowLabs.
AI + Flexibility
We combined the power of AI for large-scale icon generation with advanced creative control. Designers and developers could finally adjust style, consistency, variations and formats — while multiplying their production speed.
Built for everyone
Whether for apps, dashboards, design systems, SaaS or personal projects, IconFlowLabs produces clean, fast, uniform icons. No need to be a designer — the tool guides, adjusts and generates for you.
Our mission
We believe visual creation should be accessible to everyone — fast, intuitive and enjoyable. Anyone should be able to create professional-quality icons and logos.
Icons should take minutes, not weeks. Our mission is to eliminate repetitive manual work through AI, allowing teams to focus on ideas and vision.
Improving people’s lives
Making creators' daily work easier by reducing workload, accelerating projects and making technology more accessible.
Improving technology
Designing intelligent, flexible and reliable tools that automate heavy work while preserving creative control.
Building a technological future
Encouraging a future where innovation meets simplicity and where anyone can create faster, experiment more and push their limits.
Meet the founders
The people behind the mission — bringing together technology, design and product vision to build a more creative and accessible future.
Franco Ferrara
Co-founder & CTO
Software developer and data expert passionate about designing high-performance, robust and scalable AI architectures.
Superpower:
Turning complex systems into smooth, intelligent solutions
Thomas Lerch
Co-founder & CEO
Software developer and data expert specializing in intuitive, simple products powered by pragmatic thinking.
Superpower:
Bridging software architecture with pragmatic product decisions
Igor Barras
CFO
Finance and marketing strategist focused on sustainable growth driven by deep market understanding.
Superpower:
Spotting opportunities and turning ideas into sustainable trajectories
Ready to customize your icon library?
Create professional custom icons with AI. No design skills required.
Used by over 1000+ creators